Facebook business pages are truly truly a MUST HAVE is you own a business or offer a service. In case you are curious, Facebook has an estimated 800 million users – 150 million in the U.S alone! In total, this equates to almost 1 billion users! Therefore, owning a Facebook for your business should be a top priority for increased recognition and maximum exposure. If you peep over the shoulder of most people who are actively typing on their smartphone (iPhone or Android) most of the time you will catch them posting and scanning Facebook. The reason why it is called social media is because it is the members who drive the business. Sharing links (other pages), comments, and clicking a LIKE button alerts your Facebook friends of your interests, which they in turn will likely share with their circle of friends. In other words, sharing your likes and interests with other members is the driving force behind the concept of social media.
Facebook pages, as well as other social media sites such as Google+ and Twitter are also used as business platforms – generating revenue directly and indirectly for businesses. The primary way that this is done is by posting ads directly on your social media page or by placing a link to your business’ homepage. These links and ads are free and 100% in your control! Within seconds, you can reach your target audience and potential customers by making a single post! This however, is different from paid advertizing, a subject which can be discussed at a future meeting. For now, we are concentrating on FREE advertizing.
For a real life example, please our newly developed Prismacolor Pencils Facebook page. If you notice, in the top fold of the page, there is a box which is labeled, Coupons. This is one way of making money directly on Facebook, by driving traffic directly to your homepage or to your affiliate partners’ sites. Additionally, you can post links, including events – sales, new products, etc. directly on the Timeline. The Timeline is your opportunity to post up to the minute sales, news, and information about your service or product. This is where your members engage with you and their friends by clicking the LIKE button, making comments to your post, and by sharing your post with their circle of friends.
Growing a successful business or service also usually means having a homepage in addition to a social media site. For example, Prismacolor Pencils also owns its own domain. Outside of Facebook, your business homepage is the critical portal to the Internet. While Facebook is king of social media, Google is the Emperor of the Internet with regards to overall content and visibility. Google dominates the search engine platform, which is where most searches originate. We, at Critical Interpretations, have learned the necessary tactics and protocols for successful website promotion and creation.
“Facebook Business Pages Are the Key to Success!” was written by Brenne Meirowitz, BA, MA, MS.
©2012 Brenne Meirowitz. All Rights Reserved.